Smart cities are often talked about – but smart villages? Rural areas, particularly in structurally weak regions, are often affected by out-migration and a growing backlog in digital infrastructure and innovation dynamics. Both trends reinforce each other. However, there are examples of villages in which innovative initiatives do not just strive to compensate for deficits, but develop new, situation- and problem-specific local solutions. In doing so, they combine new services with creative uses of digital technologies and sometimes improved digital infrastructures. In this lead project, such initiatives, driven by ‘smart villagers’, are analysed from the perspective of ‘societal innovations’, yet with an emphasis on the aspects of mediatization and digitalization.