The project adopts a cultural economic approach to investigate the discourses that constitute the development of French campuses abroad and the materialization thereof in the space of the campuses, while paying attention to the dissonances and renegotiations involved in the process. Addressed through qualitative expert interviews with decision-makers working in French public and private higher education institutions, the following research question guides the analysis: “How is the development of French branch campuses discursively and materially constructed, branded and experienced?”
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