[Translate to Englisch:] Online digital platforms, which are overwhelmingly American-based and operated, have penetrated every sector of American and Western-European societies, disrupting markets and labor relations, circumventing institutions, and transforming social and civic practices. Platforms steer users’ behavior and social traffic that is increasingly data-driven and algorithmically organized. They are gradually infiltrating in, and clashing with, the institutional processes through which European democratic societies are organized. Platforms are neither neutral nor value-free constructs; the norms and values inscribed in their architectures may clash with the societal structures in which they are gradually embedded. So the emerging “platform society” involves an intense struggle between competing ideological systems and contesting societal actors – market, government and civil society – raising important questions like: Who is or should be responsible and accountable for anchoring public values in a platform society?
Public values include of course privacy, accuracy, safety, and security, but they also pertain to broader societal effects, such as fairness, accessibility, democratic control, and accountability. Public values and the common good are the very stakes in the struggle over the platformization of societies around the globe. This lecture concentrates on the position of European (private and public) interests vis-à-vis the interests of an American online ecosystem, driven by a handful of high-tech corporations (Google, Apple, Facebook, Amazon, Microsoft) that have become global data mining companies. While fights over regulation play out at various local and national levels, they cannot be seen apart from the power clashes between global high-tech companies and (supra-)national governments. At the heart of the online media’s industry’s surge is the battle over information control: who owns the data generated by online social activities? Particularly in the European context, governments can be proactive in negotiating public values on behalf of citizens and consumers.
Moderation: Prof. Dr. Oliver Ibert
Foto: © Leigh Prather/fotolia.de