Creative industries have become an important part of the contemporary urban economy. They include the production of cultural goods such as works of art, films or video games, as well as business-related services such as design, advertising or marketing. As a consequence of this development, creativity is no longer predominantly linked to the work sphere of artists but has become part of the everyday work of a growing number of people working in the field of services.
In his talk he will present an explorative research project funded by the SMI programme of the CNRS, which tries to find out which sensory qualities of working locations play a role in the creative work processes, and to what extent they do so. It is inspired by empirical results in this research field that stress the role of "look & feel" as a factor of location for firms in the creative service sector in order to raise their productivity. The project conceptualises creative work as corporeal and sensual activity and tries to understand how sensory qualities of the working environment are consciously used by people working in the field of the creative service sector in order to facilitate or stimulate creative work. The talk shall present the conceptual framework as well as the empirical design of the project.
Rainer Kazig is a human geographer interested in public spaces, everyday aesthetics and sensory geographies. He obtained his Ph.D. from the Technical University of Munich with work on street newspapers as an instrument of homeless policy. He is a CNRS researcher at the research group “Ambiances – Architectures – Urbanités/CRESSON” located at the Grenoble National School of Architecture (ENSAG). His current research projects are on the experience of densification of individual housing areas and on the use of urban atmospheres as a “resource” to stimulate creative work. Rainer Kazig is co-director of the International Ambiances Network (http://www.ambiances.net/home.html) and co-editor of the Routledge series “Ambiances, Atmospheres and Sensory Experiences of Space”.