Structurally weak rural regions are faced with major social and economic problems. In comparison to ‘predominantly urban’ or ‘intermediate’ regions, ‘predominantly rural’ regions, and particularly structurally weak rural regions, are economically less productive, which finds expression by a low level of gross domestic product. They provide a less extensive scope of desired goods and services, opportunities for higher education and qualified job offers. Shops where daily purchases can be made are scarce and it is challenging for the inhabitants to move around the region because public transport is very limited. Not least, rural areas are faced with recurring negative discourses on rural problems in public media resulting in negative images. Against this background the respective regions experience a considerable loss of inhabitants and especially a brain drain of young and highly skilled people. Since the Euro crisis has become a burden in some European regions the situation has become even more acute. Downward spirals were set in motion that further reduce economic opportunities and prevent rural regions from overcoming their structural deficits.